As Amazon’s policies are constantly adjusted, there must be methods and strategies to make adjustments in order to increase store sales. Do not choose to manipulate review of improper means, which easily cause the store to be closed. This article has compiled seven tips for increasing Amazon’s sales, ranging from customer engagement to customer service. Help sellers to seize the focus of Amazon sales promotion and quickly increase sales.
A. Choose a sufficient number of products with rigid demand
In the selection of products, the seller should try to get close to the product of rigid demand. What is a rigid product? To put it simply, users’ demand for product functions is greater than the pursuit of color, appearance, style, size and other external factors of the product. Such a product, facilitate the realization of a product to meet the needs of all potential consumers, easy to stock, easy to promote the growth of product sales, is the most important parameter in the selection of products.
B. Optimize Listing as carefully as possible
For the operation of a store, just having good products is not enough. You also have to present the products as perfectly as possible in a proper way. Shopping by looking at pictures is a typical feature of online sales. For sellers, they choose a good product. If they want the product to sell, they must work hard on optimization, whether it is pictures, titles, keywords, features, product descriptions, etc. Whether in content or in the form of presentation, must be extremely careful presentation. Only the excellent Listing details page can attract consumers, which will be converted into orders and promote the growth of store sales.
C. Do competitive products analysis, find out the gap, make up for the shortage
For sellers, it’s important to do competitive analysis and be familiar with your competitors if you want to keep your sales growing steadily. You need to understand competitors better than themselves do. The details of the competitor’s Listing, price, promotion, advertisement, review and so on are all the objects that we need to analyze and learn. Take the essence and discard the dross. If you can do that, you will understand the deep meaning of “competitors are the best teachers”.
D. Set competitive prices
In operation, only by making the price of their products competitive, can they more easily win in the competition and gain a larger market share. If you want to make your products competitive in price, you must be cost conscious, choose the right source of goods, the right way of logistics and the right cost structure so that you will not be passive in the competition. In terms of price setting, sellers must be able to make horizontal comparison, compare with competitors, and have more advantages than competitors.
- E. Place CPC advertisement in the station
- In-site CPC ads are a very useful tool for actively acquiring traffic. In-site advertising is an essential tool when a seller wants to drive sales of a product or build a hot style. By placing advertisements in the site, the original Listing of the lower ranking has the opportunity to display on the front page, and the Listing of the higher ranking can also get more display space. These displays will be transformed into traffic, and then into orders, which will be of great help in improving sales volume.
- F. Introduce off-site traffic
If possible, sellers can drive sales even further through off-site traffic, including Facebook, YouTube fans traffic, traffic to various Deals sites, and so on.