E-commerce marketing 归档

3PL, E-commerce marketing, Ecommerce, Help & FAQ, Order fulfillment Jul 11,2022

Easyship VS SFC Service : Which Is Your Best E-business Fulfillment Partner?

As e-commerce fulfilment plays an important role in cross-border e-commerce business, new order fulfillment options are emerging almost every day. However, the only thing that e-commerce sellers care about is whether their orders can be delivered intactly to the buyer at an affordable price. Therefore, they generally entrust third-party order fulfillment companies to help them choose the best options.

When it comes to China order fulfillment centers, you may think of Easyship and SFC Service, both of which are excellent ecommerce fulfillment & shipping solution providers. Since each has its own strengths, this article will analyze their services in detail to help you make the right choice.

Comparison content：

I. Basic Information of Easyship and SFC Service.

II. Comparsion of Major Fulfillment Services.

China Warehousing Service
Inventory Management
Packaging Services
System Supports
Global Shipping Services
Brand Tracking Page
Customer Support

III. Price Comparsion of Easyship and SFC Service

IV. Choose Easyship or SFC Service as Your E-business Fulfillment Partner?

I. Basic Information of Easyship and SFC Service.

1.Easyship

Easyship, founded in 2014, is a all-in-one shipping platform for global eCommerce. It acts as a bridge that connects sellers and marketplaces to couriers. The company has a multinational team with offices in Europe, the United States and Asia. Easyship can connect your online store, pick and pack your orders, and ship them to your customres.

2. SFC Service

SFC Service, founded in 2007, is a leading tech-powered cross-border e-commerce fulfillment company in China. SFC Service offers warehousing, picking and packing, kitting & assembly and the end-to-end global logistics services for over 100,000 cross-border ecommerce sellers, crowdfunding creators and dropshipping businessmen. At present, SFC Service develops 60+ logistics channels, and its global logistic service covers 220+ regions worldwide. With the one-on-one help of a professional customer manager, every sellers can get a custom solution.

II. Comparsion of Major Fulfillment Services.

1. China Warehousing Service

Location

SFC Service’s warehousing centers are located in Mainland China (Shenzhen and Yiwu), while Easyship’s warehouse is located in Hong Kong, China. So you have more warehouse address options in SFC, and you can shorten your shipping distance and shipping costs by choosing the nearest warehouse.

2. Warehousing management

Both Easyship and SFC Service provides warehousing management services for their customers. They all support API integration, stock allocation, stock alerts, and cusom packaging. The only difference is that SFC can provide free value-added services such as quality inspection and bundling services.

3. Response time

SFC Service’s China warehouses are self-owned so it can directly responds to customer needs. While Easyship’s warehouse is provided by a third party company, which requires multi-party connection and long time customer response.

4. Warehousing fees

Most fulfillment centers charge storage costs according to the storage area on a daily basis, and Eayship is the one take this way to charge their customers. SFC Service provides 30 days free warehousing services (storing and SKU management) for new customers, and provides competitive price for customers who need to extend the warehousing time.

2. Inventory Management

Both Easyship and SFC Service have rich experiences in inventory management. You can connect your online store with Easyship’s or SFC Service’s system, which will auto sync all your orders. You can manage all your operations from a central dashboard — even with stores and suppliers in different locations. Inventory levels are automatically updated and you can get timely inventory alerts to avoid inventory shortages.

3. Packaging Services

SFC Service can custom packaging to delight customers and help entrepreneurs develop their brands.

1.Various packaging materials

SFC Service provides unbranded packaging boxes, bubble film, corner guards, packaging tape, etc. For some fragile products, we will recommend reinforced packing.

2. Transparent packaging fees

There are no hidden fees, and you can view the detailed cost of storage, picking and shipping in SFC system. SFC Service can custom brand packaging, and there are no minimum order quantity requirements. In addition, it provides ancillary and simple product assembly and other value-added services.

Above all, Easyship has no packaging service, so you have to pack products bu yourself. Although Easyship provides useful packing guidance to help you, it is not as convenient as SFC Service.

4. System Supports

Both Easyship and SFC Service provide a simple, intuitive and efficient transportation software interface. Easyship’s system is simpler and easier to operate. SFC Service’s system has too many functions, so it is very complicated.

Both of them offer proprietary software that simplifies order management by replacing the complex forms common in manual systems with simple automation features.

5. Global Shipping Services

SFC Service covers more than 200 countries and regions, including emerging markets and remote areas, with DDP/DDU services and customs clearance services. While Easyship only covers six countries: the US, Canada, Hong Kong, Singapore, Australia and the UK. The logistics options of SFC are very limited (only express, post, SF), while SFC Service has a variety of logistics options.

In addition, Easyship is limited to one country per user account. If you plan to ship from more than one starting point, you need to create an account for each starting point. SFC Service, on the other hand, only needs to register an account to ship around the world.

6. Brand Tracking Page

Both Easyship and SFC Service offer customers customize tracking pages to match their brand. By this way, customers can track their packages under your brand, which in some degree will improve your brand awareness and brand reputation.

SFC Service also provides customers with a simple copy and paste template to implement order tracking widgets anywhere on their website. This will allow entrepreneurs to quickly check order status with a single click. Your customers will never have a reason to leave your site to double-check their order!

7. Customer support

Both Easyship and SFC Service offer exceptional and thoughtful customer service to entrepreneurs, the customer service teams answer questions and provide assistance 24/7 hours.

Easyship runs a comprehensive knowledge base, which covers all the topics to start your businesses. If you encounter a problem that is not included in the help center, you can submit the a request form. But Easyship does not provide customers with any means to contact them directly for urgent enquiries, so it will take a while for you to get a response. While their support teams are often helpful, the waiting time is too long.

SFC Service has real-time chat and one-on-one customer support. Each customer is assigned a personal manager when they sign up, so you can be assured of a quick, relevant and practical response when you encounter a problem. No need to worry about daily logistics management operations. The customer can refer the problem to the account manager, who takes care of the details while the customer focuses on business.

III. Price Comparsion of Easyship and SFC Service

1. Storage Costs

SFC Service storage costs are cheaper. There is no minimum consumption limit and deposit limit of Easyship. It provides free pickuping services for its customers. The 30 days free warehouse rental fee and SKU management fee are friendly to sellers, which greatly reduces the cost of fulfillment.

2. Which One Is Cheaper?

On the whole, SFC Service is cheaper than Easyship since entrepreneurs who ship more than 500 orders per month in Easyship shall pay an offer of $29 every month for the subscription plan, while SFC Service’s custom fulfillment solutions are free of charge.

In addition, Easyship’s customer support service charges by tier on a monthly basis, while SFC Service charges based on actual products and actual days.

IV. Choose Easyship or SFC Service as Your E-business Fulfillment Partner?

Both Easyship and SFC Service are satisfactory functional platforms. Easyship offers a variety of integrations and benefits for first-time users, making it an attractive fulfillment solution. But SFC Service offers more services and has wide coverage of more than 200 countries. SFC’s fulfillment services are richer and cheaper. SFC Service will be a better fulfillment partner in China based on its services and fees.

by Winnie

Company news, E-commerce marketing, Ecommerce, Order fulfillment Oct 12,2021

How to Effectively Manage the Warehousing and Logistics？

With the constantly development of the global e-Commerce, the cross-border circulation and purchase becomes more and more popular. The formation of the demand for global shopping not only boosts the rapid development of new business forms and models such as cross-border e-commerce, but also brings cross-border e-Commerce logistics a bright future. However, opportunities always exist with challenges. There are some problems suffered in domestics warehousing .

Storage, as the core of e-Commerce logistics operation, plays an important role in the transportation of e-Commerce logistics. Thus, paying close attention to its situation is of great importance for sellers and logistics providers. SFC did relevant researches and concluded that the domestic warehousing management was disorder, the efficiency of picking-up was relatively low, the cost in warehousing management was high, the development of storage equipment and technology was unbalanced and the standardization of commodity information was not high. As such, SFC proposed solutions to effectively manage the warehousing and logistics, and the specific solutions are as follows:

First, standardization of commodity information. As the commodity information management has been a headache of sellers, SFC attaches importance to the checkout of the quantity and quality of products before entering into the warehouse. For goods to be stored in the warehouse, SFC standardizes the customs declaration information according to the specification and size of the goods and takes SKU as the smallest inventory unit to manage. When it turns to the pickup process, operators can improve its efficiency since the previous orderly categorization.

Second, standardization of warehousing. SFC has a storage space of 71,649.88 square meters. The logistics area and storage area are managed by layers. The storage places of the goods are arranged according to the location, the goods are marked with a unified logo, and numbered independently, thus the quantity is monitored in real time. In the process of out-put and in-put the warehouse, goods are operated according to the shelf position information, thus they can be completed in a fast, accurate and convenient manner, the efficiency is improved and errors are reduced.

Third, advanced management system. SFC adopts WMS warehouse management system, which synchronizes inventory and store in real time and automatically updates quantity. The inventory accuracy reaches to 99.99%, and the inventory is updated in real time, supporting sync to stores in multiple platforms. Thus, sellers can manage easily since there are a great number of orders.

Fourth, automation equipment. SFC adopts automatic sorting model to cope with the peak season. The fully automated logistics sorting model processes 500,000 orders per day, and the manual error rate is as low as 0.01%, which fully guarantees the delivery needs of the store.

Fifth, fast delivery. SFC delivers good from the warehouse, 99% orders can be sent out within the day after labeling and packaging, which flexible responses to the demand in off-peak and peak season. SFC updates inventory in real time, and reminds you to replenish immediately.

Sixth, low warehouse cost. SFC provides the seller with 30 days free storage rent, saving time and cost. The cost is visualized and transparent, and there is no hidden charge.

SFC has engaged in warehousing and logistics for more that ten years, it has been researching on the industry trend. As it notices the challenge hiding in the opportunity, it takes the lead in proposing the above six solutions to ensure effectively management on warehousing and logistics.

by Winnie

E-commerce marketing Aug 30,2021

Why Latin American e-commerce market prospective for investment?

For the last few years, e-commerce in Latin America has been growing at an impressive pace. Online payment activities in Latin America increase rapidly over the course of 2020, turning the region into one of the fastest-growing e-commerce markets in the world.

According to data company Statista, it has been estimated that 13m people across Latin America made an online transaction for the first time last year, while retail e-commerce grew by 36.7% to around $85bn.

Whether you’re looking to expand or want to experiment with other business models, Latin America is the place to boost your results, your market reach and your brand awareness.

·Brazil

Brazil is the largest e-commerce market in Latin America, financial inclusion and increased connectivity have made it stand out. Its online market is growing day by day, e-commerce users grew by 25% in 2020 to reach an estimated total penetration of 61% by the end of 2021.

The country is the favorite option of most international merchants coming to Latin America mainly because of its size. Brazil has the largest online population in Latin America, with 150m Brazilians connected and 68% owning a smartphone.

·Mexico

Mexico is a large e-commerce market with more than 100 million people. Boosted by increased internet penetration, the Mexican online market shows impressive growth rates.

Due to confinement and distancing measures during the COVID-19 pandemic, Mexican e-commerce grew 81% in 2020 compared to 2019. The e-commerce users in Mexico is expected to grow 31% in 2020, already at an e-commerce penetration of 60%, pretty decent and that will grow faster than it’s growing in Brazil, at 31%.

·Chile

Chile has a favorable environment for business, with an economy characterized by a high level of foreign trade and a great reputation in terms of political and financial transparency such as taxation and regulations. 65% of Chileans have already used online market, this number is much higher than the average for Latin America (46%).

China remains the main trending partner of Chile as commercial relations between the countries have been improved year by year, boosted by trade agreements.

·Colombia

As the fastest growing online market in Latin America, the online market of Colombia has improved substantially and is expected to hit an average growth of 32% by 2021.

Currently, there are 11.6m online shoppers in the country and digital transformation is taking Colombia by storm. Colombian online consumers are becoming familiar with buying from foreign websites.

by Winnie

E-commerce marketing Aug 24,2021

5-Minute to learn 10 popular e-commerce marketplaces in Europe

The e-commerce market revenue of Europe is worth $363 billion, with an expected annual growth of 7.3 percent. Experts estimate that by 2022 the European e-commerce market volume will be worth as much as $481 billion. This is a lot considering the fact that in Europe there are 50 different countries, more than 200 languages spoken and 28+ currencies used.

Obviously, the most popular e-commerce marketplaces are Amazon and eBay. But of course, there are many more interesting platforms for retailers looking to sell their products to local customers.

· Allegro

Allegro is the largest Polish marketplace and number five on the list of Europe’s most visited e-commerce marketplaces. With 13 million active users, Allegro is a good opportunity for B2C brands and professional re-sellers to expand into Poland’s thriving €10 billion online market. It has significant market share in electronics (62 percent), home and garden (74 percent) and fashion (46 percent).

Sellers are allowed to sell new, refurbished as well as used items. They need to pay a listing fee, a commission on sales and a percentage of all commissions to the number of successful sales.

· Bol.com

Bol.com is effectively a two-country e-commerce marketplace, with 98% of its users based in the Netherlands and Belgium. It says that 41,000 entrepreneurs have sold through the website, and millions of items are available to buy from categories including books, music, electronics, toys, fashion, DIY and auto parts. There are no monthly fees, but only a commission for products that sell.

· Cdiscount

Cdiscount is a French marketplace with roughly 8.6 million active customers and 19 million unique visitors per month. It sells products across 40 different categories with over €1 billion in annual sales.

Sellers need to pay €39.99 per month, plus a commission rate on the sales, depending on the type of product sold (starting from 5 percent).

· eMAG

Emag is the largest e-commerce marketplace in Romania with over 500,000 unique customers each day. It currently hosts 3,500 sellers and more than 1.4 million products, generating more than €100 million in revenue and over 1.9 million orders for marketplace partners. The highest sales are generated in the categories of car accessories, home & deco, children & toys, fashion and sport.

Sellers can list products in in over 1600 available categories and get marketing support from eMAG but only need to pay for the products that get sold.

· Fruugo

Fruugo is a U.K.-based e-commerce marketplace available in 32 countries and has more than 25 million active users, supporting 22 currencies and 17 languages.

Sellers can register once to sell across all markets available in the portfolio. Furthermore, they only pay when they make a sale, so there are no joining or setup fees.

· OnBuy

OnBuy is a B2C online marketplace where third-party business sellers can list new, used or refurbished products and buyers can browse thousands of categories, compare and securely purchase with PayPal Buyer Protection.

It connects over 3,000 sellers, over 10 million products and 8 million buyers with a 5-9% sales fee and a 1.9-3.4% PayPal payment fee.

· OTTO

Otto claims to be the biggest German online marketplace. It features over 1.8 million products from about 7,000 brands. It operates in over 20 countries, of which most are in Europe.

For sellers, OTTO represents the biggest e-commerce opportunity in Germany after Amazon. They need to pay a one-off sign up fee of 10,000 euros, while commission rates range from 15 to 50 percent but no monthly fee.

· Real.de

Supermarket chain Real merged with online marketplace Hitmeister.de and it became the third biggest online marketplace of Germany. It offers shipping to around 30 different countries, has 10 million monthly visitors and 6.5 million customers.

It sells products in 5,000 different categories including furniture, media, music, electronics, kitchen articles, household articles and garden articles, sports equipment, cosmetics, baby articles, car and outdoor accessories. There are no contracts for sellers, but they need to pay €39.95 every month and a percentage, varying on the category.

· Zalando

Zalando is a German fashion online marketplace that has expanded to Europe e-commerce market. According to the latest figures, they have 20 million active buyers and a 7.4% share of the Western Europe fashion market that totals $42 billion.

Products from categories other than clothing, shoes, sportswear and equipment, and accessories will not be accepted. Also, sellers need to offer free returns and follow the 100 day returns policy.

by Winnie

E-commerce marketing, Ecommerce Aug 3,2021

How to improve your E-commerce Fulfillment process?

Business was booming for many e-commerce companies recent years. No matter how many orders were pouring in, your e-commerce fulfillment process has the potential to make or break your business. If you’re looking for ways to improve your e-commerce fulfillment process and keep customers happy, take a look at the following guide.

Understand Your E-commerce Fulfillment Cycle Time

One of the first steps you should take is to understand the e-commerce fulfillment cycle time. This will help you gain valuable insight into how effective your current process is and how it is currently affecting your customer satisfaction rate. Some metrics to look at when understanding e-commerce fulfillment time include:

·Promised customer order cycle time

·Actual customer order cycle time

·Cash to cash cycle time

·Supply chain cycle time

Manage Your Inventory Properly

Before receiving an order, make sure you are well prepared for controlling and managing your inventory. Your warehousing space should safely store all of your merchandise and give you room to grow.

·Stay on top of your demand forecasting

It’s essential to know when to anticipate those peaks in demand so that you can order the right level of stock accordingly. Keep an eye on the lead time from your suppliers well in advance is easy for you to meet seasonal sales fluctuations.

·Set aside safety stock

To minimize the risk of running out of stock, you should always set aside safety stock. It’s recommended to use statistical methods that refer to past data to measure demand spikes.

·Use Your warehouse space efficiently

Space efficiency means reconsidering layout, product flow, labor, and storage. Short-distance movements, safety, and throughput in a warehouse are also factors in maximizing space.

Automate Your E-commerce Fulfillment Processes

Manual data entry work is one of the most tedious and time-consuming parts of e-commerce fulfillment. Automation could not only increase employee productivity, but also reduce human error and increase operational efficiency. With the repetitive tasks out of the way, you may focus your efforts on the other aspects of order fulfillment to further satisfy the customers.

Always Ready for Picking and Packing

Automation can help to keep the time spent on picking and packing to a minimum while also reducing errors, but there are still some other things you can do to improve your e-commerce fulfillment process.

·Consider how products have been slotted into shelves

Keep your best selling and fastest moving items in the most easily accessible spot. If any items that are frequently bought in the same order, group them together. Similarly, put similar products in bins next to each other may lead to more mispicks or incorrect barcode scans.

·Make returns simpler

Returns are an inevitable part of any e-Commerce business. Getting returned products back into your inventory as quickly as possible should be one of your main goals. Streamline the procedure by using packaging that allows customers to ship orders back easily.

Communicate More With Your Customers

Keeping in close contact with your customers from beginning to end, providing real-time updates on each stage of their order will not only build trust and improve the customer experience, it’ll also boost customer satisfaction.

Even after your customer has received their package, reaching out again and kindly asking for a product review or brief survey about their shopping experience is a great way to gain social proof from customers.

by Winnie

E-commerce marketing Jun 22,2021

Analysis on the Impact of European Tax Reform Policy

From July 1, 2021, the European electronic value-added tax regulations will come into effect, and the effective time is subject to the time the seller places the order. For sellers who are engaged in the European market and intend to enter the European market, keeping abreast of the latest rules and regulations and complying with laws and regulations is the most important thing.

Detailed analysis of EU tax reform
Starting from July 1, 2021, if you are a self-fulfilling (MFN) seller (outside the EU inventory is shipped directly to EU buyers), B2C orders shipped to the EU, goods with a shipment value ≤ €150 will be withheld by Amazon. And such shipments need to provide IOSS-related information to help EU customs determine that such shipments have been withheld by Amazon, and there is no need to collect relevant import value-added tax. This new regulation will affect sellers using Fulfillment by Amazon (FBA) and self-fulfillment (FBM).
In order for the EU Customs to correctly recognize that the package has been withheld for VAT, this IOSS number must be provided in the customs declaration.
The specifics are: 1. Delivery from the EU inventory to individual EU buyers, and your company’s registered address is outside the EU. 2. Direct delivery from EU stocks to individual EU buyers, and the value of the shipment does not exceed €150, these shipments are subject to specific customs declaration and labeling requirements.
Amazon will withhold and pay according to the tax rate of the destination country. For example, for B2C orders shipped from Poland to Germany, VAT will be withheld and paid according to the German tax rate.
What is IOSS and OSS
1.IOSS
The full name of IOSS: The Import One-Stop Shop, which means the import one-stop VAT electronic declaration system. Starting from 2021.07.01, the EU abolished the tax-free quota for imports below 22 euros. E-commerce platforms must collect VAT value-added tax from buyers when goods are sold, and declare VAT value-added tax every month through IOSS. IOSS VAT declaration is only for goods with a value of less than 150 euros. For example, if our Chinese sellers self-deliver to EU buyers, they need to use IOSS to declare.
2.OSS
(The Union One-Stop Shop): It is the EU’s one-stop VAT electronic filing system. OSS VAT is a new tax law system implemented in order to reduce tax fraud in the e-commerce industry in EU countries, simplify the VAT declaration process and protect the fair competition of local companies. The OSS declaration system will be implemented on July 1.
The OSS will apply to the declaration of VAT for the remote sale of products within the EU. When shipping from EU to EU buyers, they have the option of using OSS in any EU country for all 27 EU countries. Companies outside the EU are no longer affected by the remote sales quota and will be subject to VAT calculation based on the tax rate in the receiving country. The declaration of OSS VAT for EU local companies and EU remote sales for 10000 euros (including all 27 EU countries) is a voluntary registration.
The impact of the new European tax reform
Europe will abolish the welfare policy of exempting import VAT tax under 22 euros. From July 1, all goods with a value of less than 150 euros must be declared for VAT through IOSS. The seller needs to affix the IOSS number on the self-delivered package.
E-commerce platforms are regarded as sellers and need to bear tax obligations. Therefore, in order to reduce their own risks, e-commerce platforms start from 2021.07.01: the platform implements a withholding and payment system for selling VAT. According to the regulations, the seller is still the owner of the goods. Although he does not need to pay taxes himself, he still needs to make a normal VAT declaration.
The VAT declaration process is simplified, and it is no longer necessary to record the remote sales quota. Chinese sellers only need to register the VAT number of the country where the goods are stored.
In the past, many self-delivery sellers thought that there are remote sales thresholds and tax exemptions. European sites do not require strict VAT tax numbers for self-delivery, and they can sell quietly without a registered tax number. However, the new tax law directly cuts off remote sales. Sales threshold and tax exemption policy, self-delivered goods with a value of less than 150 euros and FBA will all be paid and deducted by the platform by VAT.
Taxation in Europe is becoming more and more unavoidable. This tax reform has completely plugged some small loopholes in tax avoidance by sellers, making the tax compliance of European stations close to perfect. Although the cost of VAT is placed here, the European station still has a large market and high consumption, and there are some tough policies against Amazon, which are all advantages of attracting sellers to enter the European station. As the tax is becoming more and more compliant, the sellers must consider how to solve the tax problem when entering Europe market.

by Winnie

E-commerce marketing Jun 15,2021

Amazon Prime Day Marketing Promotion Strategy

Amazon’s annual Prime Day membership day event is the peak of Amazon’s sales throughout the first half of the year. Moreover, sales orders on member days tend to be concentrated and rapid, not as long as the Q4 peak season. Therefore, for our Amazon sellers, whether we have reported Prime Day deals or not, we need to prepare a whole set of strategic gameplay so that we can strive to catch the express train of Prime Day! The following is an introduction to the Amazon member’s daily blasting skills:

1. Carry out advertising in advance and understand the product strategy

The advantage of ad placement in advance is that it allows sellers to understand the effectiveness of the placement in real time and the sales popularity of the product, so as to adjust the product selection and product keywords in time, and choose the most seasonally relevant ASIN.

2. Use product promotion to create hot products

Prime Day will bring huge traffic to the platform. A large number of Prime members will place orders on Prime Day. Therefore, sellers need to seize the opportunity and make good use of product promotion to greatly increase the traffic on the site.

3. Reasonably adjust the budget to maintain continuous exposure

If you want to get a higher conversion rate on the day of the PrimeDay event, it is inseparable from the increase in the overall budget. Therefore, sellers need to make budget adjustments based on keywords in time to gain more exposure. In addition, the bidding + function can also be turned on to further enhance competitiveness and obtain a good advertising placement.

4. Be prepared for off-site Deal resources

It is extremely important to arrange Deal resource work early, so that the brand and information of the product can appear in Google, and users can see it as long as they search, which helps buyers to understand the product’s activity information and situation outside the site in advance, so as to realize the warm-up for Prime Day.

5. Do a good job in inventory management

After all kinds of drainage work are implemented, the most important thing is to ensure sufficient product inventory, to ensure that product inventory during the event is greater than product sales, and to avoid the situation where orders cannot be issued on time. Therefore, the seller needs to estimate the quantity in advance, send the goods to the FBA warehouse on time, and be able to sell them in time. If the inventory is still lower than the sales volume in the later stage, the seller needs to prepare for the shipment in advance.

According to Amazon’s latest news release, 2021 Amazon Prime Day will be held globally on June 21st and 22nd. This Prime Day event will cover 20 Amazon global sites, including Amazon United States, United Kingdom, UAE, Turkey, Spain, Singapore, Saudi Arabia, Portugal, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia. During the event, global third-party sellers on Amazon will bring more than one million discounts to global Prime members.

by Winnie

E-commerce marketing, Ecommerce Nov 14,2019

5 best ideas to increase sales this Black Friday

Both Black Friday and Cyber Monday (BFCM) are the largest online selling days in the year. Last year, over US $24.2 billion was sold by online sellers around the world during BFCM.

With BFCM gaining popularity with customers and businesses globally, the 2019 sales shaping will be up to bigger and the competition will be more intense.

If you are an e-commerce business owner and want to generate larger sized sales this biggest shopping weekend, there are 5 ideas for Black Friday marketing campaign success.

Create irresistible promotions

A “jaw-dropping” sale is one of the key factors in promotion. Statistics indicate that 70% of consumers say price is the biggest determining factor of their shopping during Black Friday and Cyber Monday. So, it’s important to craft an irresistible BFCM offer.

But Black Friday promotions are about more than sale. Many businesses have started to use a lot of promotions to draw in consumers. If you would like to stand out from your competitors, designing unique promotions may be a necessary job.

Here are several promotional ideas for your reference.

Offering a product bundle
Timed specials
Gamifying your offers
Give customers free stuff

Use social media to advertise holiday sales

What better way to increase Black Friday sales than with advertising in social media?

Advertising on social media is incredibly simple to attract an oversized variety of potential consumers and build a productive conversion. So, how do you get started?

1.Using content with higher engagement levels, such as: image, videos, gifs, and slide shows.

Gorgeous graphics and visual effects invariably catch people’s attention. And the more important thing is that the content should be tailored with specific interests and centered the Black Friday & Cyber Monday theme.

2.Empower customers to take an action.

Calls to action like purchase, browse more, which will prompt them to take actions.

3.incentivizing sharing

Also, a great way to get more impression is by incentivizing sharing. For instance, you can talk to your fans that “Sharing this and get 20% off”.

4.Higher ad budgets to outdo competitors

Build suspense and buzz around the Black Friday sales

Hint to your audience that there will be a mysterious product/gift be sent on Black Friday，which will piquing the curiosity of your customers. And the sooner you do, the more successful your sales will be.

Besides, email marketing also plays a significant role in the successful holiday sales which will remind your customers to check out Black Friday promotions and browse your online store.

Make sure your site work on mobile friendly

Usage of mobile devices has gradually exceeded that of the desktop that is means that most of information you are promoting is being viewed on mobile. So test how your store looks on a mobile to make sure that shoppers can easily navigate and make purchases on your site with their mobile devices without a problem.

Choose reliable omni-channel Logistics Services

As the last part of sales, logistics service is also crucial. For better or worse, it can affect your cost, timeliness, package safety and even store reviews. Especially during the Black Friday and Cyber Monday, with billions of packages circulating around the world, it’s easy to get stuck in traffic jams.

Therefore, when choosing logistics services, you can refer to the following Suggestions.

Company qualification
Order processing efficiency, such as: delivery rate; stock accuracy.
Cooperation with international logistics companies.

by Winnie

E-commerce marketing, Order fulfillment Sep 18,2019

3 tips to pick out consumer demands for the 2019 holiday shopping season

As summer draws to a close, the fall and winter holidays are right around the corner, this means it is time for online retailers to prepare their strategies for Black Friday & Cyber Monday (BFCM) campaigns. If merchants don’t start preparing their peak season strategies early, they risk losing out to the competition.

And among all the strategies, product selection is of great importance. To learn how to build winning selection strategies for the 2019 holiday shopping season, we have prepared 3 steps easy to follow.

Step 1. Get insights into consumers’ purchasing needs & motivation and cater to their likes

Set out from consumers’ perspective. Sellers need to fully understand consumers’ purchasing needs and behaviors and then cater to their likes.

Thanksgiving Day in late November, black Friday, cyber Monday, and Christmas in December should be familiar to sellers. These are days when families get together and exchange gifts. So the products with gift attribution and decorations associated with Christmas will be very popular.

So what is a gift-giving product?

Referring to Deloitte’s Research Report on American consumers from October 31 to November 4, 2018 (three weeks before Thanksgiving in 2018), consumers are planning to buy the following types of products during Thanksgiving, black Friday and cyber day.

Step 2. Referring to historical sales & growth rate to lock the right category

We can refer to the report Category squared with high growth during the 2018 peak season released by eMarkter.

Especially toys and fashion categories, on 2018 Black Friday and Cyber Monday, consumers around the world bought more than 18 million toys and 13 million fashion products on amazon. Which means 6,250 toys and 4,514 fashion items on amazon were sold every minute

Step 3. Pick out the hot items

Combined with the popular categories mentioned above and the categories with high growth rate in 2018, we will introduce the hot items of apparel, toys, home furnishing and home decoration on amazon sites of North America, Europe and Japan in the fourth quarter.

Apparel

Holiday costume