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Monthly Archive August 2021

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E-commerce marketing Aug 30,2021

Why Latin American e-commerce market prospective for investment?

For the last few years, e-commerce in Latin America has been growing at an impressive pace. Online payment activities in Latin America increase rapidly over the course of 2020, turning the region into one of the fastest-growing e-commerce markets in the world.

According to data company Statista, it has been estimated that 13m people across Latin America made an online transaction for the first time last year, while retail e-commerce grew by 36.7% to around $85bn.

Whether you’re looking to expand or want to experiment with other business models, Latin America is the place to boost your results, your market reach and your brand awareness.

·Brazil

Brazil is the largest e-commerce market in Latin America, financial inclusion and increased connectivity have made it stand out. Its online market is growing day by day, e-commerce users grew by 25% in 2020 to reach an estimated total penetration of 61% by the end of 2021.

The country is the favorite option of most international merchants coming to Latin America mainly because of its size. Brazil has the largest online population in Latin America, with 150m Brazilians connected and 68% owning a smartphone.

·Mexico

Mexico is a large e-commerce market with more than 100 million people. Boosted by increased internet penetration, the Mexican online market shows impressive growth rates.

Due to confinement and distancing measures during the COVID-19 pandemic, Mexican e-commerce grew 81% in 2020 compared to 2019. The e-commerce users in Mexico is expected to grow 31% in 2020, already at an e-commerce penetration of 60%, pretty decent and that will grow faster than it’s growing in Brazil, at 31%.

·Chile

Chile has a favorable environment for business, with an economy characterized by a high level of foreign trade and a great reputation in terms of political and financial transparency such as taxation and regulations. 65% of Chileans have already used online market, this number is much higher than the average for Latin America (46%).

China remains the main trending partner of Chile as commercial relations between the countries have been improved year by year, boosted by trade agreements.

·Colombia

As the fastest growing online market in Latin America, the online market of Colombia has improved substantially and is expected to hit an average growth of 32% by 2021.

Currently, there are 11.6m online shoppers in the country and digital transformation is taking Colombia by storm. Colombian online consumers are becoming familiar with buying from foreign websites.

by Winnie
E-commerce marketing Aug 24,2021

5-Minute to learn 10 popular e-commerce marketplaces in Europe

The e-commerce market revenue of Europe is worth $363 billion, with an expected annual growth of 7.3 percent. Experts estimate that by 2022 the European e-commerce market volume will be worth as much as $481 billion. This is a lot considering the fact that in Europe there are 50 different countries, more than 200 languages spoken and 28+ currencies used.

Obviously, the most popular e-commerce marketplaces are Amazon and eBay. But of course, there are many more interesting platforms for retailers looking to sell their products to local customers.

· Allegro

Allegro is the largest Polish marketplace and number five on the list of Europe’s most visited e-commerce marketplaces. With 13 million active users, Allegro is a good opportunity for B2C brands and professional re-sellers to expand into Poland’s thriving €10 billion online market. It has significant market share in electronics (62 percent), home and garden (74 percent) and fashion (46 percent).

Sellers are allowed to sell new, refurbished as well as used items. They need to pay a listing fee, a commission on sales and a percentage of all commissions to the number of successful sales.

· Bol.com

Bol.com is effectively a two-country e-commerce marketplace, with 98% of its users based in the Netherlands and Belgium. It says that 41,000 entrepreneurs have sold through the website, and millions of items are available to buy from categories including books, music, electronics, toys, fashion, DIY and auto parts. There are no monthly fees, but only a commission for products that sell.

· Cdiscount

Cdiscount is a French marketplace with roughly 8.6 million active customers and 19 million unique visitors per month. It sells products across 40 different categories with over €1 billion in annual sales.

Sellers need to pay €39.99 per month, plus a commission rate on the sales, depending on the type of product sold (starting from 5 percent).

· eMAG

Emag is the largest e-commerce marketplace in Romania with over 500,000 unique customers each day. It currently hosts 3,500 sellers and more than 1.4 million products, generating more than €100 million in revenue and over 1.9 million orders for marketplace partners. The highest sales are generated in the categories of car accessories, home & deco, children & toys, fashion and sport.

Sellers can list products in in over 1600 available categories and get marketing support from eMAG but only need to pay for the products that get sold.

· Fruugo

Fruugo is a U.K.-based e-commerce marketplace available in 32 countries and has more than 25 million active users, supporting 22 currencies and 17 languages.

Sellers can register once to sell across all markets available in the portfolio. Furthermore, they only pay when they make a sale, so there are no joining or setup fees.

· OnBuy

OnBuy is a B2C online marketplace where third-party business sellers can list new, used or refurbished products and buyers can browse thousands of categories, compare and securely purchase with PayPal Buyer Protection.

It connects over 3,000 sellers, over 10 million products and 8 million buyers with a 5-9% sales fee and a 1.9-3.4% PayPal payment fee.

· OTTO

Otto claims to be the biggest German online marketplace. It features over 1.8 million products from about 7,000 brands. It operates in over 20 countries, of which most are in Europe.

For sellers, OTTO represents the biggest e-commerce opportunity in Germany after Amazon. They need to pay a one-off sign up fee of 10,000 euros, while commission rates range from 15 to 50 percent but no monthly fee.

· Real.de

Supermarket chain Real merged with online marketplace Hitmeister.de and it became the third biggest online marketplace of Germany. It offers shipping to around 30 different countries, has 10 million monthly visitors and 6.5 million customers.

It sells products in 5,000 different categories including furniture, media, music, electronics, kitchen articles, household articles and garden articles, sports equipment, cosmetics, baby articles, car and outdoor accessories. There are no contracts for sellers, but they need to pay €39.95 every month and a percentage, varying on the category.

· Zalando

Zalando is a German fashion online marketplace that has expanded to Europe e-commerce market. According to the latest figures, they have 20 million active buyers and a 7.4% share of the Western Europe fashion market that totals $42 billion.

Products from categories other than clothing, shoes, sportswear and equipment, and accessories will not be accepted. Also, sellers need to offer free returns and follow the 100 day returns policy.

by Winnie
E-commerce marketing, Ecommerce Aug 3,2021

How to improve your E-commerce Fulfillment process?

Business was booming for many e-commerce companies recent years. No matter how many orders were pouring in, your e-commerce fulfillment process has the potential to make or break your business. If you’re looking for ways to improve your e-commerce fulfillment process and keep customers happy, take a look at the following guide.

Understand Your E-commerce Fulfillment Cycle Time

One of the first steps you should take is to understand the e-commerce fulfillment cycle time. This will help you gain valuable insight into how effective your current process is and how it is currently affecting your customer satisfaction rate. Some metrics to look at when understanding e-commerce fulfillment time include:

·Promised customer order cycle time

·Actual customer order cycle time

·Cash to cash cycle time

·Supply chain cycle time

Manage Your Inventory Properly

Before receiving an order, make sure you are well prepared for controlling and managing your inventory. Your warehousing space should safely store all of your merchandise and give you room to grow.

·Stay on top of your demand forecasting

It’s essential to know when to anticipate those peaks in demand so that you can order the right level of stock accordingly. Keep an eye on the lead time from your suppliers well in advance is easy for you to meet seasonal sales fluctuations.

·Set aside safety stock

To minimize the risk of running out of stock, you should always set aside safety stock. It’s recommended to use statistical methods that refer to past data to measure demand spikes.

·Use Your warehouse space efficiently

Space efficiency means reconsidering layout, product flow, labor, and storage. Short-distance movements, safety, and throughput in a warehouse are also factors in maximizing space.

Automate Your E-commerce Fulfillment Processes

Manual data entry work is one of the most tedious and time-consuming parts of e-commerce fulfillment. Automation could not only increase employee productivity, but also reduce human error and increase operational efficiency. With the repetitive tasks out of the way, you may focus your efforts on the other aspects of order fulfillment to further satisfy the customers.

Always Ready for Picking and Packing

Automation can help to keep the time spent on picking and packing to a minimum while also reducing errors, but there are still some other things you can do to improve your e-commerce fulfillment process.

·Consider how products have been slotted into shelves

Keep your best selling and fastest moving items in the most easily accessible spot. If any items that are frequently bought in the same order, group them together. Similarly, put similar products in bins next to each other may lead to more mispicks or incorrect barcode scans.

·Make returns simpler

Returns are an inevitable part of any e-Commerce business. Getting returned products back into your inventory as quickly as possible should be one of your main goals. Streamline the procedure by using packaging that allows customers to ship orders back easily.

Communicate More With Your Customers

Keeping in close contact with your customers from beginning to end, providing real-time updates on each stage of their order will not only build trust and improve the customer experience, it’ll also boost customer satisfaction.

Even after your customer has received their package, reaching out again and kindly asking for a product review or brief survey about their shopping experience is a great way to gain social proof from customers.

ways to improve your e-commerce fulfillment process
by Winnie

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