2021 | SendfromChina

Order fulfillment Oct 19,2021

4-Measures to Provide Better Crowdfunding Fulfillment Services

What is Crowdfunding Fulfillment Services?

When it comes to crowdfunding, it is familiar to all. But seldom people know about crowdfunding fulfillment services. Actually, crowdfunding fulfillment services are derived from the booming of crowdfunding. As mentioned by Kickstarter, when a project is successfully funded, the creator shall complete the project and fulfill each reward to the best of their abilities. Then, in order to finish all the work that was promised and deliver rewards, the creator will generally entrust a third party to provide services such as inventory management, picking, packing, and shipping of a product that was funded online. Since the services are all work for crowdfunding fulfillment, so they are collectively called crowdfunding fulfillment services.

What Challenges Faced by Crowdfunding Campaign Owners

As is shown in the research made by SFC, the global crowdfunding market was $10.2 billion in 2018 and is expected to reach $28.8 billion by the end of 2025, with a CAGR of 16% between 2018 and 2025. It is not difficult to conclude that the booming of the crowdfunding industry will bring a promising market to crowdfunding fulfillment services. However, opportunities always exist with challenges. As the surge of demand for crowdfunding fulfillment services, campaign owners are facing with more and more common challenges. The most common challenges are as following:

High cost: budgets for shipping, packaging, storage is high, and there are some other hidden costs.
Expensive duties and taxes.
Having difficulties in organizing backers’ shipping information.
Having difficulties in providing multiple packaging options that are secure and customized.
Having difficulties in figuring out the ways to pick-and-pack a bulk of pledges.

How to Provide Better Crowdfunding/Kickstarter Rewards Fulfillment & Crowdfunding/Kickstarter Shipping Fulfillment Services?

In 2018, China surpassed the United States to become the largest participant in global crowdfunding. SFC, as a large logistics services provider, took first to join in the trend and provide fast, cheap and convenient crowdfunding fulfillment services to its customers. While seizing this opportunity, SFC was aware of the above challenges and took five measures to response.

Establishing powerful and user-friendly crowdfunding fulfillment platform. SFC has an in-house system which is specifically built with managing crowdfunding fulfillment in mind. Our intuitive software has a friendly interface and is easy to use. Through the platform, SFC can store and manage the inventory, batch-upload, edit and track orders online, email tracking information and monitor real-time costs and manage billing. Hence, SFC has no difficulty in organizing backer shipping information.
Providing value-added Kickstarter fulfillment services. Value-added Kickstarter services include pick-up from factory, add protection with bubble wrap or corner protectors, provide customized brand packing, and label on each package based on backer’s information. By taking this measure, SFC has no difficulty in picking-and-packing a bulk of pledges, and providing multiple packaging options that are secure and customized.
Optimizing global shipping from China. SFC provides DDU and DDP service, global shipping from China by EUB, special line, express delivery, proposes 200+ Custom logistic solution for cost-saving and ensures a quick clearance, and export tax rebate. In this way, the customers’ costs and taxes are saved.
Providing expert customer support. SFC employed dedicated account managers to handle such things. Having served for 1000+ kickstarter projects, we deserve your trust.

Successful Cases

by Winnie

Company news, E-commerce marketing, Ecommerce, Order fulfillment Oct 12,2021

How to Effectively Manage the Warehousing and Logistics？

With the constantly development of the global e-Commerce, the cross-border circulation and purchase becomes more and more popular. The formation of the demand for global shopping not only boosts the rapid development of new business forms and models such as cross-border e-commerce, but also brings cross-border e-Commerce logistics a bright future. However, opportunities always exist with challenges. There are some problems suffered in domestics warehousing .

Storage, as the core of e-Commerce logistics operation, plays an important role in the transportation of e-Commerce logistics. Thus, paying close attention to its situation is of great importance for sellers and logistics providers. SFC did relevant researches and concluded that the domestic warehousing management was disorder, the efficiency of picking-up was relatively low, the cost in warehousing management was high, the development of storage equipment and technology was unbalanced and the standardization of commodity information was not high. As such, SFC proposed solutions to effectively manage the warehousing and logistics, and the specific solutions are as follows:

First, standardization of commodity information. As the commodity information management has been a headache of sellers, SFC attaches importance to the checkout of the quantity and quality of products before entering into the warehouse. For goods to be stored in the warehouse, SFC standardizes the customs declaration information according to the specification and size of the goods and takes SKU as the smallest inventory unit to manage. When it turns to the pickup process, operators can improve its efficiency since the previous orderly categorization.

Second, standardization of warehousing. SFC has a storage space of 71,649.88 square meters. The logistics area and storage area are managed by layers. The storage places of the goods are arranged according to the location, the goods are marked with a unified logo, and numbered independently, thus the quantity is monitored in real time. In the process of out-put and in-put the warehouse, goods are operated according to the shelf position information, thus they can be completed in a fast, accurate and convenient manner, the efficiency is improved and errors are reduced.

Third, advanced management system. SFC adopts WMS warehouse management system, which synchronizes inventory and store in real time and automatically updates quantity. The inventory accuracy reaches to 99.99%, and the inventory is updated in real time, supporting sync to stores in multiple platforms. Thus, sellers can manage easily since there are a great number of orders.

Fourth, automation equipment. SFC adopts automatic sorting model to cope with the peak season. The fully automated logistics sorting model processes 500,000 orders per day, and the manual error rate is as low as 0.01%, which fully guarantees the delivery needs of the store.

Fifth, fast delivery. SFC delivers good from the warehouse, 99% orders can be sent out within the day after labeling and packaging, which flexible responses to the demand in off-peak and peak season. SFC updates inventory in real time, and reminds you to replenish immediately.

Sixth, low warehouse cost. SFC provides the seller with 30 days free storage rent, saving time and cost. The cost is visualized and transparent, and there is no hidden charge.

SFC has engaged in warehousing and logistics for more that ten years, it has been researching on the industry trend. As it notices the challenge hiding in the opportunity, it takes the lead in proposing the above six solutions to ensure effectively management on warehousing and logistics.

by Winnie

Order fulfillment Sep 14,2021

How to choose the five dimensions of cross-border e-commerce logistics

Logistics is the backbone of cross-border e-commerce. The rapid development of cross-border e-commerce also means the development of international logistics. Both the buyer and the seller hope that their goods can reach the other party’s hands quickly when they reach a deal. So the logistics service provider is the key bridge. So how to choose good logistics, SFC will teach you to choose from five dimensions, comprehensively improve the performance of the store.

1. category
From the perspective of logistics, different product categories, choosing different logistics channels, logistics costs will also change. If the product is not electrified, it can take domestic and international flights, and the logistics cost is relatively low. Live or sensitive products require Hong Kong-international flights. In addition, at present, some logistics providers can help sellers optimize logistics costs according to product classification by virtue of years of experience accumulation in the logistics industry and process efficiency control.
2. price
The price of international logistics is one of the issues that sellers are concerned about. Secondly, the price is also linked to the time limit. The faster the speed, the higher the price will be. In terms of price, the primary concern is to see whether service providers provide transparent, reasonable, a stable quotation is very important. Can let the service providers clearly list a variety of charging items and billing methods, so that it is more convenient for long-term and stable cooperation.

3. The limitation
Timeliness is another important evaluation standard for logistics service providers by sellers, but when choosing logistics, we should not only look at the fastest time but at the average value of timeliness. The more stable the channel, the more guaranteed the delivery time control. Especially for customers during the hot sales period, the good transport capacity of logistics service providers can play a role like a tiger adding wings.

4. The distribution
Distribution Safety and security can avoid a lot of unnecessary after-sales trouble and loss. When the seller chooses the logistics service provider, the first thing to look at is how big the enterprise logistics scale is, and whether the whole link operation is professional enough to understand them. Next is the first and last process of distribution processing, the domestic collection of goods to see whether the warehouse allocation is easy to cause mistakes. First look at its access, customs clearance advantages, straight hair or multi-layer subcontracting. The destination country looks at the quality of landing delivery and the controllability of the final process.

5. Service
Service This is an important factor to consider in addition to timeliness and price. The logistics service level is the basis to reduce logistics costs. Logistics plays an important role in reducing costs, and the reduction of logistics costs must first consider the level of logistics service, on the premise of ensuring a certain level of logistics service to reduce logistics costs. In this sense, the logistics service level is the basis to reduce logistics costs. At the same time, the details of various services determine whether this logistics provider is worth relying on and trust.

6. Packing
Packaging is one of the most overlooked details that can be quickly controlled by the seller. And how to optimize the packaging is actually closely related to the seller’s warehouse management ability. However, the allocation of warehouses and mature operators is a huge investment for most sellers, which is not easy to land and requires a long time to optimize and manage. When that seller has not had enough capital, choose a third-party storehouse to match a company to be met more reasonably actually.
SFC has a warehouse area of more than 70,000 square meters to ensure efficient storage and transportation; More than 10 years of cross-border logistics experience to ensure quality service; 100+ logistics channels provide diversified choices; Logistics aging is the average aging to ensure the stability of transportation aging. SFC insists on providing customized logistics solutions and fine operation management support for sellers with high-quality logistics and intelligent warehousing services. For details, please visit the official website.

by Winnie

Help & FAQ Sep 2,2021

How COVID-19 Impact Freight Shipping?

The COVID-19 outbreak has been causing a huge impact on people’s lives, families and communities. In these unprecedented times, the ability of freight shipping services to continue undisputed to transport food, energy and medical supplies across the continents will play a critical role in overcoming this pandemic.

There are a variety of reasons that prices and times of freight shipping have increased during the pandemic, including temporary shutdowns at port, worker shortages, increased demand, increased fuel cost, and general congestion.

However, despite the devastating economic impact of Covid-19, the effect on freight shipping has been less than first feared. According to Clarksons Research, global seaborne trade volumes declined only by an estimated 3.6% in 2020, and are on course to surpass 2019 levels this year. Vaccines could push forward the global trade recovery by one year, with trade in goods already returning to pre-crisis value levels at end-2020, it said at the time.However, despite the devastating economic impact of Covid-19, the effect on freight shipping has been less than first feared. According to Clarksons Research, global seaborne trade volumes declined only by an estimated 3.6% in 2020, and are on course to surpass 2019 levels this year. Vaccines could push forward the global trade recovery by one year, with trade in goods already returning to pre-crisis value levels at end-2020, it said at the time.

·Ocean freight

Following sharp falls during the early part of the pandemic, global trade volumes have since rebounded. However, volatility in demand, constraints on capacity and the ongoing impact of Covid-19 are causing major congestion at ports and disruption to supply chains.

Total container volumes handled at Chinese ports dropped by 10.1 percent in the first months of 2020. Agility Logistics reports considerable constraints to ocean freight around the world, impacting both key exporters, like Brazil, India, and Mexico, as well as the Europe. According to DHL, weak demand will continue to affect routes between Asia and Europe, the United States, and Latin America. Consequently, additional blank sailings are expected in the coming weeks.

·Air freight

Volumes fell by 19 percent in March 2020 due to a sharp reduction in passenger flights (which carry freight as belly cargo) and the drop in manufacturing. However, as shippers and governments turn to air cargo for essential goods, air freight rates have increased—some carriers are seeing delays with increased congestion at airports. Mid-April saw an increase in capacity, as well as a recovery in volumes transported (although they are still down, year-on-year). The overall reduction in capacity is greater than the net reduction in demand, which supports higher air freight rates.

·Land freight

Unlike ocean freight and air freight, land freight has generally remained partially available globally as roads have remained in operation, except in countries under severe lockdown. Trucking capacity is strained because of additional demand for their services—especially food and medical supply transportation—under lockdown, combined with reduced employee availability (due to COVID-19-related restrictions), leading to higher rates. Other economic sectors that require land transport, such as manufacturing, are generally not at full capacity because of lockdown. As a result, spot road freight rates have fallen in some markets. Demand for rail services has grown because of higher air cargo freight rates, blank sailings, and longer transit time for trucks.

by Winnie

E-commerce marketing Aug 30,2021

Why Latin American e-commerce market prospective for investment?

For the last few years, e-commerce in Latin America has been growing at an impressive pace. Online payment activities in Latin America increase rapidly over the course of 2020, turning the region into one of the fastest-growing e-commerce markets in the world.

According to data company Statista, it has been estimated that 13m people across Latin America made an online transaction for the first time last year, while retail e-commerce grew by 36.7% to around $85bn.

Whether you’re looking to expand or want to experiment with other business models, Latin America is the place to boost your results, your market reach and your brand awareness.

·Brazil

Brazil is the largest e-commerce market in Latin America, financial inclusion and increased connectivity have made it stand out. Its online market is growing day by day, e-commerce users grew by 25% in 2020 to reach an estimated total penetration of 61% by the end of 2021.

The country is the favorite option of most international merchants coming to Latin America mainly because of its size. Brazil has the largest online population in Latin America, with 150m Brazilians connected and 68% owning a smartphone.

·Mexico

Mexico is a large e-commerce market with more than 100 million people. Boosted by increased internet penetration, the Mexican online market shows impressive growth rates.

Due to confinement and distancing measures during the COVID-19 pandemic, Mexican e-commerce grew 81% in 2020 compared to 2019. The e-commerce users in Mexico is expected to grow 31% in 2020, already at an e-commerce penetration of 60%, pretty decent and that will grow faster than it’s growing in Brazil, at 31%.

·Chile

Chile has a favorable environment for business, with an economy characterized by a high level of foreign trade and a great reputation in terms of political and financial transparency such as taxation and regulations. 65% of Chileans have already used online market, this number is much higher than the average for Latin America (46%).

China remains the main trending partner of Chile as commercial relations between the countries have been improved year by year, boosted by trade agreements.

·Colombia

As the fastest growing online market in Latin America, the online market of Colombia has improved substantially and is expected to hit an average growth of 32% by 2021.

Currently, there are 11.6m online shoppers in the country and digital transformation is taking Colombia by storm. Colombian online consumers are becoming familiar with buying from foreign websites.

by Winnie

E-commerce marketing Aug 24,2021

5-Minute to learn 10 popular e-commerce marketplaces in Europe

The e-commerce market revenue of Europe is worth $363 billion, with an expected annual growth of 7.3 percent. Experts estimate that by 2022 the European e-commerce market volume will be worth as much as $481 billion. This is a lot considering the fact that in Europe there are 50 different countries, more than 200 languages spoken and 28+ currencies used.

Obviously, the most popular e-commerce marketplaces are Amazon and eBay. But of course, there are many more interesting platforms for retailers looking to sell their products to local customers.

· Allegro

Allegro is the largest Polish marketplace and number five on the list of Europe’s most visited e-commerce marketplaces. With 13 million active users, Allegro is a good opportunity for B2C brands and professional re-sellers to expand into Poland’s thriving €10 billion online market. It has significant market share in electronics (62 percent), home and garden (74 percent) and fashion (46 percent).

Sellers are allowed to sell new, refurbished as well as used items. They need to pay a listing fee, a commission on sales and a percentage of all commissions to the number of successful sales.

· Bol.com

Bol.com is effectively a two-country e-commerce marketplace, with 98% of its users based in the Netherlands and Belgium. It says that 41,000 entrepreneurs have sold through the website, and millions of items are available to buy from categories including books, music, electronics, toys, fashion, DIY and auto parts. There are no monthly fees, but only a commission for products that sell.

· Cdiscount

Cdiscount is a French marketplace with roughly 8.6 million active customers and 19 million unique visitors per month. It sells products across 40 different categories with over €1 billion in annual sales.

Sellers need to pay €39.99 per month, plus a commission rate on the sales, depending on the type of product sold (starting from 5 percent).

· eMAG

Emag is the largest e-commerce marketplace in Romania with over 500,000 unique customers each day. It currently hosts 3,500 sellers and more than 1.4 million products, generating more than €100 million in revenue and over 1.9 million orders for marketplace partners. The highest sales are generated in the categories of car accessories, home & deco, children & toys, fashion and sport.

Sellers can list products in in over 1600 available categories and get marketing support from eMAG but only need to pay for the products that get sold.

· Fruugo

Fruugo is a U.K.-based e-commerce marketplace available in 32 countries and has more than 25 million active users, supporting 22 currencies and 17 languages.

Sellers can register once to sell across all markets available in the portfolio. Furthermore, they only pay when they make a sale, so there are no joining or setup fees.

· OnBuy

OnBuy is a B2C online marketplace where third-party business sellers can list new, used or refurbished products and buyers can browse thousands of categories, compare and securely purchase with PayPal Buyer Protection.

It connects over 3,000 sellers, over 10 million products and 8 million buyers with a 5-9% sales fee and a 1.9-3.4% PayPal payment fee.

· OTTO

Otto claims to be the biggest German online marketplace. It features over 1.8 million products from about 7,000 brands. It operates in over 20 countries, of which most are in Europe.

For sellers, OTTO represents the biggest e-commerce opportunity in Germany after Amazon. They need to pay a one-off sign up fee of 10,000 euros, while commission rates range from 15 to 50 percent but no monthly fee.

· Real.de

Supermarket chain Real merged with online marketplace Hitmeister.de and it became the third biggest online marketplace of Germany. It offers shipping to around 30 different countries, has 10 million monthly visitors and 6.5 million customers.

It sells products in 5,000 different categories including furniture, media, music, electronics, kitchen articles, household articles and garden articles, sports equipment, cosmetics, baby articles, car and outdoor accessories. There are no contracts for sellers, but they need to pay €39.95 every month and a percentage, varying on the category.

· Zalando

Zalando is a German fashion online marketplace that has expanded to Europe e-commerce market. According to the latest figures, they have 20 million active buyers and a 7.4% share of the Western Europe fashion market that totals $42 billion.

Products from categories other than clothing, shoes, sportswear and equipment, and accessories will not be accepted. Also, sellers need to offer free returns and follow the 100 day returns policy.

by Winnie

E-commerce marketing, Ecommerce Aug 3,2021

How to improve your E-commerce Fulfillment process?

Business was booming for many e-commerce companies recent years. No matter how many orders were pouring in, your e-commerce fulfillment process has the potential to make or break your business. If you’re looking for ways to improve your e-commerce fulfillment process and keep customers happy, take a look at the following guide.

Understand Your E-commerce Fulfillment Cycle Time

One of the first steps you should take is to understand the e-commerce fulfillment cycle time. This will help you gain valuable insight into how effective your current process is and how it is currently affecting your customer satisfaction rate. Some metrics to look at when understanding e-commerce fulfillment time include:

·Promised customer order cycle time

·Actual customer order cycle time

·Cash to cash cycle time

·Supply chain cycle time

Manage Your Inventory Properly

Before receiving an order, make sure you are well prepared for controlling and managing your inventory. Your warehousing space should safely store all of your merchandise and give you room to grow.

·Stay on top of your demand forecasting

It’s essential to know when to anticipate those peaks in demand so that you can order the right level of stock accordingly. Keep an eye on the lead time from your suppliers well in advance is easy for you to meet seasonal sales fluctuations.

·Set aside safety stock

To minimize the risk of running out of stock, you should always set aside safety stock. It’s recommended to use statistical methods that refer to past data to measure demand spikes.

·Use Your warehouse space efficiently

Space efficiency means reconsidering layout, product flow, labor, and storage. Short-distance movements, safety, and throughput in a warehouse are also factors in maximizing space.

Automate Your E-commerce Fulfillment Processes

Manual data entry work is one of the most tedious and time-consuming parts of e-commerce fulfillment. Automation could not only increase employee productivity, but also reduce human error and increase operational efficiency. With the repetitive tasks out of the way, you may focus your efforts on the other aspects of order fulfillment to further satisfy the customers.

Always Ready for Picking and Packing

Automation can help to keep the time spent on picking and packing to a minimum while also reducing errors, but there are still some other things you can do to improve your e-commerce fulfillment process.

·Consider how products have been slotted into shelves

Keep your best selling and fastest moving items in the most easily accessible spot. If any items that are frequently bought in the same order, group them together. Similarly, put similar products in bins next to each other may lead to more mispicks or incorrect barcode scans.

·Make returns simpler

Returns are an inevitable part of any e-Commerce business. Getting returned products back into your inventory as quickly as possible should be one of your main goals. Streamline the procedure by using packaging that allows customers to ship orders back easily.

Communicate More With Your Customers

Keeping in close contact with your customers from beginning to end, providing real-time updates on each stage of their order will not only build trust and improve the customer experience, it’ll also boost customer satisfaction.

Even after your customer has received their package, reaching out again and kindly asking for a product review or brief survey about their shopping experience is a great way to gain social proof from customers.

by Winnie

Order fulfillment Jul 23,2021

5 tips to choose Your China Fulfillment Partner

Attracting thousands of entrepreneurs and companies from all over the
world everyday, China has already become one of the largest e-commerce
suppliers in the world. With a fulfillment partner in China, you can deliver to
customers in other parts of the world at a reduced cost.

If you find yourself spread too thin between order fulfillment, marketing, customer support and everything else, this may mean that it’s time to entrust parts of your business to a fulfillment partner. Here are 5 crucial
factors you should look at when choosing your China fulfillment partner.

1.Does the fulfillment partner make their price transparent and
reasonable?
In the long run, everyone wants to be sure the partner they choose is
offering the best deals possible. However, they are still prone to falling into
the “pricetrap” and ignoring the service and hidden fees. So even if you
have found a fulfillment partner that offers standard pricing, you’ll still need
to look out for the following:
•Do you incurser vice charge when you talk to the help center?
•Does the fulfillment center charge extra for dunnage?
•Do they charge you for long-term storage even if you are paying for
fulfillment?
These hidden or added fees can add up, so make sure you know upfront if
any of these exist.

2.Does the fulfillment partner experienced and reputable?
It’s a wise move to work with an established, reputable China fulfillment
center which has years of proven experience and staff that is trained and
knowledgeable in all are as of the business. Effective ways of finding out about their practical performances including Asking for customer references and reading reviews from individuals they work with.

3.How Does the fulfillment partner ensure accuracy?
Order accuracy is the number of orders processed accurately out of the total number of orders processed. Low order accuracy can damage the reputation of your order fulfillment operation and lower customer trust, ultimately making it more difficult for you to both retain your existing customers and attract new customers. If you want your order fulfillment operation to be truly successful, then there are few KPIs more important or crucial than order accuracy.
•Does the company implement checks at multiple points to make sure the order is correct?
•Do they use continuously-updating warehouse management software?
•Do they embrace a smarter slotting strategy?
Find out what they do to make sure every order is picked, packed, and shipped to perfection.

4.Does the fulfillment partner offers a wide range of shipping solutions?
Getting your product where it needs to be – on time, any time, anywhere, and economically – is what gives your customers a great brand experience. That’s why you should look for a fulfillment partner with the following qualities:
•Has a network of relationships with all the major shipping players in the market
•Can work out creative solutions based on transit times and costs
•Deal with unfortunate circumstances (i.e. bad weather, systematic failure) smoothly
Try to find reliable fulfillment partner with a wide range of shipping solutions that could help you increase accuracy, make tracking shipments, and inventory much easier.

5.Will the fulfillment partner genuinely help you grow your business?

A good fulfillment partner strives for your brand growth and success as much as you do. So choosing someone that is flexible, scalable and capable of figuring things out with you through thick and thin works to your benefits in the long run.

During those early discussions, bring up your plans for growth and ask how they will support you with this.

•Do they prepare to rapidly scale?
•Will they be able to adapt to any changing business needs?
•If you decide to add or change your sales channel, will they be able to handle this?

If your China fulfillment partner has some strong responses, it’s a good sign you have found a suitable match.

by Winnie

Order fulfillment Jul 12,2021

How can Amazon sellers quickly increase their store sales

As Amazon’s policies are constantly adjusted, there must be methods and strategies to make adjustments in order to increase store sales. Do not choose to manipulate review of improper means, which easily cause the store to be closed. This article has compiled seven tips for increasing Amazon’s sales, ranging from customer engagement to customer service. Help sellers to seize the focus of Amazon sales promotion and quickly increase sales.

A. Choose a sufficient number of products with rigid demand

In the selection of products, the seller should try to get close to the product of rigid demand. What is a rigid product? To put it simply, users’ demand for product functions is greater than the pursuit of color, appearance, style, size and other external factors of the product. Such a product, facilitate the realization of a product to meet the needs of all potential consumers, easy to stock, easy to promote the growth of product sales, is the most important parameter in the selection of products.

B. Optimize Listing as carefully as possible

For the operation of a store, just having good products is not enough. You also have to present the products as perfectly as possible in a proper way. Shopping by looking at pictures is a typical feature of online sales. For sellers, they choose a good product. If they want the product to sell, they must work hard on optimization, whether it is pictures, titles, keywords, features, product descriptions, etc. Whether in content or in the form of presentation, must be extremely careful presentation. Only the excellent Listing details page can attract consumers, which will be converted into orders and promote the growth of store sales.

C. Do competitive products analysis, find out the gap, make up for the shortage

For sellers, it’s important to do competitive analysis and be familiar with your competitors if you want to keep your sales growing steadily. You need to understand competitors better than themselves do. The details of the competitor’s Listing, price, promotion, advertisement, review and so on are all the objects that we need to analyze and learn. Take the essence and discard the dross. If you can do that, you will understand the deep meaning of “competitors are the best teachers”.

D. Set competitive prices

In operation, only by making the price of their products competitive, can they more easily win in the competition and gain a larger market share. If you want to make your products competitive in price, you must be cost conscious, choose the right source of goods, the right way of logistics and the right cost structure so that you will not be passive in the competition. In terms of price setting, sellers must be able to make horizontal comparison, compare with competitors, and have more advantages than competitors.

E. Place CPC advertisement in the station
In-site CPC ads are a very useful tool for actively acquiring traffic. In-site advertising is an essential tool when a seller wants to drive sales of a product or build a hot style. By placing advertisements in the site, the original Listing of the lower ranking has the opportunity to display on the front page, and the Listing of the higher ranking can also get more display space. These displays will be transformed into traffic, and then into orders, which will be of great help in improving sales volume.
F. Introduce off-site traffic

If possible, sellers can drive sales even further through off-site traffic, including Facebook, YouTube fans traffic, traffic to various Deals sites, and so on.

by Winnie

Order fulfillment Jul 7,2021

Cross-border e-commerce product selection skills and experience

In the same case of cross-border e-commerce, why do some stores sell well while some stores are very dismal? One of the most important reasons is the selection of e-commerce products.

In cross-border e-commerce, products are at the heart of everything. Many cross-border e-commerce sellers like to say: cross-border e-commerce, seven points depends on the selection of products, three points depends on the operation. Choosing the right product is half the success of your business.

Market demands and consumption habits vary greatly from country to country, so full and careful research on the target market is essential to make a good selection. How different are the demands in different countries? Here is a simple comparison between the United States and the United Kingdom to help you find ideas.

1. Analysis of American consumer market

There are several distinctive features of American consumption. First, the popularity of new and strange products in the United States has something to do with American personality. Americans are relatively open and like to try new and special things.

Second, Americans are more likely to repurchase online. As long as the quality of products and services in your store can meet his needs, he will remember and trust you, so that he can make repeated purchases.

In addition, in the United States, automotive supplies and pet supplies are very popular categories, sellers can choose to lean in both directions.

2.Analysis of British consumer market

The UK market is very different.There are three kinds of products which sell well in Britain: rainproof products, short sleeves and dresses.

The UK is a country where it rains a lot, so products related to rain protection are popular, such as waterproof barbecue covers, car covers, shoe covers and so on.

Britain is also a country with indoor heating, and even in winter, it is possible to wear short sleeves indoors. So short sleeves can be sold all year round.

For British women, the dress is their favorite. Because of the rainy and colder climate in the UK, women do not have a particularly good place to go outside after work, so they choose to go to the pub to relax.

When British women go to the pub, they tend to be more conscious of what they are wearing, and they usually choose something more formal. So dresses are also one of the most popular categories in the UK.

The above is a brief introduction about the selection of products. When you plan to open a store in a certain country, you must do a good job of relevant research in advance, so that you can choose a good product and it is not easy to be upset.

by Winnie

Yearly Archive 2021